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Event Details
On 30th January 2009, PSFK will host a day long Good Ideas Salon in London in association with The Guardian newspaper. For the event, PSFK will curate a collection of their favourite forward-focused innovators and thought leaders to discuss ideas in the fields of arts & culture, collaboration, design, digital, marketing, mobile and youth.
SPEAKERS
PSFK will bring almost 30 speakers to present and participate in panel discussions. Confirmed speakers include:
Pat Connor \ Vision Executive\\
BBC
Amanda Gore \ Trends Consultant
Eva Rucki \ Founding Partner \\
Troika DesignJeff Squires \ Trends Consultant \\
PSFK
AGENDA
The Good Ideas Salon London will offer a series of approximately 5 talks and 6 panels. The agenda will include:
9.00 Doors Open / Registration
9.30 WELCOME
PSFK Founder Piers Fawkes welcomes the audience.
9.40 TALK: WHY GOOD IDEAS MATTER
Mark Earls, author of Herd, will discuss the importance of gathering inspiration across categories, market sectors, and groups - and how to turn these insights into mass change.
10.10 PANEL: GOOD IDEAS FROM LONDON
What
positive inspiration is growing out of London's creative renaissance?
With one out of every eight Londoners working in a creative industry,
the city is proving itself to
still be one of the greatest places for creatives to live and work in
the world. Led by moderator Matt Hardisty (AnalogFolk), a panel
including Matt Brown (Londonist), Justin Quirk (FHM), Taryn Ross (Urban
Junkies), and Paul Andrew Williams (Young British Film Director of the
Year 2007) will explore what makes London tick, its multicultural environs - and what good ideas are coming out of the city that are exciting them today.
10.50 TALK: GOOD IDEAS ACROSS DISCIP
Eva Rucki (Troika) will provide insights into the philosophy and ideas behind Troika’s multi-disciplinary work, covering graphics, communication, art, product design and engineering, focusing on the iterative process employed in the development of their projects.
11.20 Coffee
11.40 PANEL: GOOD IDEAS IN DESIGN
How do we use design to bring inspired ideas to life? Led by Amanda Gore (PSFK),
a panel of leading minds from the creative community including Coralie
Bickford-Smith (Penguin), Cameron Leslie (fabric/matter), Kate Moross,
and Nicolas Roope (Hulger/Poke) will discuss how design can - and must
- weave a story between an audience and a product, service and brand.
12.20 TALK: GOOD IDEAS OVER TIME
How do good ideas in technology fare over time? Richard Banks (Microsoft) will discuss the afterlives of our technological objects (both physical and digital) and
the ideas that emerge when we start thinking about possessions in the
long term - as heirlooms that will live on after we're gone.
12.50 Lunch: Guests are invited to join James Cherkoff and Johnnie Moore in the Break Out Room for a discussion on how to turn Good Ideas into Good Work.
1.40 TALK: GOOD IDEAS FOR COMMUNITIES
Designing
for responsive communities: Artist Christian Nold will discuss how new,
performative and embodied approaches to engaging our surroundings and
those around us can create powerful change.
2.10 PANEL: GOOD IDEAS IN MOBILE
Growing mobile everpresence
is unveiling new, exciting ways for us to explore, work, and play. Led
by moderator Piers Fawkes (PSFK), mobile experts Mike Butcher
(Techcrunch UK), Dan Hon (Six to Start), Matt Jones (Dopplr), and
Jonathan MacDonald (Ogilvy) will examine the diverse opportunities
developing at the intersection of mobile, location and the web.
2.50 PANEL: GOOD IDEAS & YOUTH
Whether we know it or not, connecting to youth today requires fresh
inventiveness and a different way of thinking. In a conversation led by Jeff Squires (PSFK), Brett Booth (MTV Sticky), Paul Graham (Anomaly UK), Terry Guy
(Monorex/Secret Wars), and Jenny Owen (Ruby Pseudo) will discuss what
defines British youth culture today and creative, effective ways
companies and organizations can create authentic, respectful
relationships with an increasingly savvy and skeptical generation.
3.30 Coffee
3.50 TALK: GOOD IDEAS IN STORYTELLING
An introduction to brand new storytelling: Colin Nightingale, Creative Producer
of Punchdrunk and Founder of Gideon Reeling, describes how he creates
platforms for individuals to participate in their own entertainment,
allowing them to be part of the story - as spectators, performers, and
directors.
4.20 PANEL: GOOD IDEAS THROUGH COLLABORATION
Collaboration within and across industries has never been easier. Colin Nagy (PSFK) will lead a discussion with Kevin Anderson (The Guardian),
Pat Connor (BBC), Jeremy Ettinghausen (Penguin), and Sophie Howarth
(School of Life), about the opportunities and advantages of working
together for creative individuals, businesses, and brands.
5.00 TALK: GOOD IDEAS IN MEDIA
Simon Waldman (The Guardian)
will discuss the good ideas shaping - and saving - a rapidly evolving
industry. He'll discuss the different ways the leading UK newspaper has
established itself in the digital realm through opening their content
and their sites to their communities of readers and users.
5.30 Closing Remarks with Piers Fawkes
6.00 Drinks
VENUE
PSFK will be holding the event in the Guardian's new offices, Kings Place in London's Kings Cross.
TICKETS
Aiming to create a more intimate discussion, audience size is limited to 120 seats. Tickets are selling for the average price we sold them in 2007 – at £300. Use the form at the top of this page to purchase.

TRAVEL & ACCOMODATION
Preferred rates have been negotiated by PSFK partner Mr & Mrs Smith. Good Ideas Salon London attendees booking through Mr & Mrs Smith are being offered a discount at two London hotels. Classic Queen Rooms at Brown's Hotel start at £
250 and single rooms at Blakes Hotel are starting at £
135, including breakfast.
To book these hotels at preferential rates, call the Smith travel specialist at 1.866.610.3867 or +44 208 987 6970 and ask for the PSFK discount at your choice of hotel.
Mr & Mrs Smith are also offering all PSFK readers a complimentary BlackSmith membership which is valid for one year. Members have access to life-enhancing extras, from champagne and free nights to late check-outs and room upgrades, when they visit any of their hotels.
PREVIOUS CONFERENCE TALKS
Flip through these 50+ videos of the talks from previous PSFK Conferences including PSFK Conference London 2007.
Attendee List
Sort by: Date
Where
Kings Place
York Way
N1 0 London
United Kingdom
Other Maps:
Hosted By
Good Chemistry + PSFK
Good Chemistry works with brands, artists and communities to develop collaborative relationships that harness the social web to transcend marketing and advertising. Learn more at: goodchemistry.com
----------------------------------------------------
PSFK is a trends and innovation company that publishes a
daily news site, provides trends research and innovation consultancy
and hosts idea-generating events. We aim to inspire our readers, our
clients and our guests to make things better - whether that’s better
marketing, better lives or a better world.
Publishing
Each month over 500,000 people from around the world read PSFK’s websites and newsletters for inspiration. PSFK.com actively reports on the latest changes and creative ideas in popular, consumer and business culture.
Consulting
Leveraging a global network of experts, PSFK provides trends research and innovation consultancy to companies like Apple, BMW and Coca Cola.Clients turn to PSFK for its global reach, ability to provide granular,
local intelligence, and our ability to find lateral inspiration that
informs marketing, innovation and product development.
Experts
The Purple List
is PSFK’s network of trusted trends experts and tastemakers. It’s a
community of professionals across industries who can help you with
projects big and small, full time or on an ad-hoc basis.
Events
PSFK holds conferences that foster discussion about the latest trends,
innovation and creative thinking. By bringing together the world’s most
innovative change-makers, we are able to shine a light on the creative
ideas that come from understanding these trends. The PSFK Conference
series is international in scope with events taking place in London, Los Angeles, New York, San Francisco and Singapore.